Lamar Odom’s new lease on life since coming out of a coma has made him want to improve other people’s lives too … enter his cannabis company. We got the former NBA Champion at Five Star Juice in Torrance, CA Friday and talked to him about the release of his brand of marijuana products, called Rich Soil, which he believes can help people with their ailments … like it’s helped him. Odom says his goal to get people “healthy high,” saying … “I want to get people better, bro. If I can get ’em high, I can get ’em better.”
The Most Influential People of 2018. Kevin Durant. From committing $10 million to the College Track program to help disadvantaged kids receive higher education to building and renovating basketball courts around the world so at-risk youth have a safe place to learn and play, KD is giving those growing up in tough situations, like he did, a path to success. His generosity knows no bounds. As an entrepreneur, KD brings the same relentless work ethic and pursuit of excellence that he has on the court, focusing on companies and products that are making lives better. Above all, he has ridden the ups and downs of following his heart, making a hard choice and taking control of his own career—and has emerged wiser, happier, with his head held high. He’s a role model for us all.
The NBA and Twitch expanded their partnership Wednesday, announcing a multiyear agreement for Twitch to live stream all of the fledgling 2K League’s games. The news had been expected for some time, as Twitch broadcast the 2K League’s inaugural draft at Madison Square Garden earlier this month, and a partnership between the two is a natural fit given Twitch’s prominent position in the video gaming community.
Kobe Bryant and sports drink BodyArmor might be David, but they are taking direct aim at Goliath. In ads written and co-directed by Bryant that will debut Wednesday, the sports drink, which did $235 million in retail sales in 2017 and projects to do $400 million this year, has four of its endorsers doing things of the past. The voiceover asks if they would still do those things today, and they all answer no.
The commercials end with the tag line: “Thanks Gatorade. We’ll take it from here.” The ads feature Kristaps Porzingis writing a letter to his parents to be delivered by carrier pigeon, Skylar Diggins-Smith leading a step aerobics class, James Harden entering the arena like a soldier from the renaissance era and Mike Trout using a pulsating ab exerciser from the 1970s.