The NBA entered the 2020-21 season with seven African American coaches among its 30 teams despite the league being about 75% Black. Brown told The Undefeated that he told the Celtics ownership and front office last offseason that it was important to hire a Black head coach after Brad Stevens was promoted to president of basketball operations. The Celtics seemingly listened, hiring former NBA player Ime Udoka, who was a Brooklyn Nets assistant last season and has nine years of coaching experience, on June 28. “They were on board with it. They talked about it. It wasn’t like it was just about being African American. [Udoka is] more than qualified,” said Brown.
Boston Celtics forward Jaylen Brown was ecstatic to see seven new African American head coaches, including one for his own franchise, get hired in the NBA this offseason regardless of what the true motive may have been. “Whether it was because they were just trying to shut us up, or because they actually believed it was the right thing to do, it don’t matter to me. That representation is important,” Brown, a 24-year-old African American, told The Undefeated. “And that’s giving people access and resources that they need and deserve to have, especially former players. They deserve to have a seat at the table too, especially in coaching positions, as well as in-office positions, ownership positions. Those are important as well, especially if they’re qualified.
“That’s my argument. People may disagree, like, ‘They’re not qualified. They’re just getting the job because they’re African American.’ You’ve seen people say that in the media. And things like that. That’s some [expletive]. There’s plenty of qualified African Americans and Black people that can do their job. And they deserve to have a seat at the table.”
The addition of Sidney Lowe isn’t the only change the Cleveland Cavaliers have made to the coaching staff this offseason. Sources tell cleveland.com that assistant Dan Geriot is now head coach of the G League affiliate Cleveland Charge while Nate Reinking has been elevated to the Cavaliers’ coaching staff.
Even though Geriot is now in the G League, getting an opportunity to run a team for the first time while learning day-to-day head-coaching responsibilities, he will still work closely with the Cavs. On July 26, the G league affiliate was officially announced as the Cleveland Charge — and they will work out of the Cleveland Clinic Courts practice facility while playing home games at Cleveland State’s Wolstein Center. Following the abbreviated 2020-21 season where the Charge played in the Orlando G League bubble due to COVID-19 protocols, the Cavaliers chose not to renew their lease with the Canton Memorial Civic Center, relocating the Charge downtown.