The NBA and Twitch expanded their partnership Wednesday, announcing a multiyear agreement for Twitch to live stream all of the fledgling 2K League’s games. The news had been expected for some time, as Twitch broadcast the 2K League’s inaugural draft at Madison Square Garden earlier this month, and a partnership between the two is a natural fit given Twitch’s prominent position in the video gaming community.
Leonsis sees the NBA as a platform, like Facebook — “the good Facebook,” he said Monday morning. And he expects 2K teams will become part of that platform, both as a revenue-generator and a content-provider, along with an owners’ NBA, WNBA and G League teams. “In the short term, it will help us in marketing and help us be more relevant to a younger audience,” Leonsis said. “It will also help us globally. The Twitches and YouTubes are unwired, and available to people around the world.”
“eSports will be a boon for traditional media,” Leonsis said. “The two drivers of revenue and fan affinity will be digital sports and digital gaming and gambling. Outside of the U.S., digital gambling is accepted. You go do digital gambling like you would go to a Starbucks … if you look at things like Draft Kings, if you put a virtual team together, you watch all of the games. You’re really interested. When casual fans bet on games, like the NCAA Tournament or the Super Bowl, the viewership stays really high.”
Now Thomallari has a salary to go with his video-game talents. Along with the other first-round selections, he will be paid $35,000 for the 17-week season. The draft went six rounds, and each team selected a starting lineup and one back-up. Players picked outside of the first round will be paid $32,000 for the season. All players will receive standard medical benefits, as well as housing in Boston paid for by the league (rather than the Celtics). “Fourteen months ago, there was no path to pro,” NBA 2K League commissioner Brendan Donohue told reporters in Boston on Friday. “To go from there to where they are now is great.”
Tim Bontemps: The NBA 2K League has announced its schedule for its inaugural season. Teams will play 14 regular season games, with eight teams making the playoffs (seven qualifying by record, and the eighth either by record or winning the final of three in-season tournaments).
Tim Bontemps: The quarterfinals of the playoffs will be single-elimination, and the semifinals and finals will be best-of-three. Teams will be competing for $1 million in prize money for the postseason and three tournaments, including $300,000 going to the league champion.