But they knew where they wanted to draw the line. The Lakers wouldn’t allow the Balls’ Facebook Watch show, “Ball in the Family,” to film games for free, as other NBA teams have. According to sources, AEG (a minority owner of the Lakers, which owns and operates Staples Center) charged the production company that produces the show when they filmed at games. And when Lonzo Ball wanted to buy 20 premier-level tickets to every Lakers home game for his extended family, a source said he was charged $150,000, the same amount as any other customer for those seats.
This kind of brand value and stickiness is incredibly valuable online. Facebook used the show to launch its new Watch platform in August, and it has easily been one of the most successful shows thus far. It is fast-paced, funny and heartfelt at times, and it’s produced by Bunim/Murray, which also does “Keeping Up with the Kardashians.” It’s also been quite lucrative for the Ball family. According to multiple sources close to the situation, the family was paid “millions” of dollars to do the show.
What did the Lakers say when they heard about the show? Any concerns expressed? LaVar Ball: “What did the Lakers say? They don’t got to ask me nothing. I ain’t going to ask them nothing. This thing got nothing to do with the Lakers. This is what my boys and my family do. What we do, on the outside. “As long as he [Lonzo] produce on that court and do what he suppose to do…this is what people get caught up on. ‘Oh shoot! Lamar Odom started dating Khloe Kardashian.’
As Lonzo Ball experienced a transitional summer, reality television cameras were there to document it. Bunim/Murray productions, the production company responsible for MTV’s “The Real World” and E!’s “Keeping Up with the Kardashians,” is taking on the Lakers great hope for the future. Their new project, “Ball in the Family,” followed Ball, the Lakers’ No. 2 overall pick, his outspoken father, LaVar, his mother, Tina, and his brothers, LiAngelo and LaMelo. The show’s first two episodes will debut on Thursday. According to a release, the show includes 10 episodes that will normally air Sundays, starting Sept. 10 on Facebook Watch.
Returning the Favor features Mike Rowe (Somebody’s Gotta Do It) as he travels the country searching for people who put their community over themselves and shines a spotlight on their contributions. A recently filmed episode, which Rowe teased on his Facebook page, focuses on a motorcycle mechanic who runs an operation helping vets with PTSD. The second project is a yet-to-be-titled docuseries about the Ball family, whose sons Lonzo, Liangelo and LaMelo have taken the basketball world by storm. Freshman UCLA star Lonzo Ball was chosen by the Los Angeles Lakers as their No. 2 pick in the NBA Draft last month. Liangelo and LaMelo are stand-outs at Chino Hills High School.
The Indiana Pacers were told to stay in their team hotel Sunday night because the search for the Facebook killer in Cleveland was still ongoing. “We were instructed to stay put because of the situation that was happening last night,” Pacers coach Nate McMillan said during the Pacers’ Monday morning shootaround.