The Detroit Pistons are the latest team to take a step into fashion, launching a new DETail Threads private label that looks to build on the team’s dedication to the city of Detroit. Streetwear has been at the center of sports properties’ efforts to connect with fans, often through nostalgia — like SI’s vintage magazine cover apparel and Adidas’ “Reverse Retro” NHL jerseys — or to engage with the local community, as the Cleveland Cavaliers have done through their in-house brand, “The Land Collective.”
And so while he awaits the beginning of free agency—he couldn’t yet say where he expects to be playing next season, but emphasized how much he’s enjoyed his three seasons in Toronto—Ibaka is launching his first fashion collaboration with the Canadian company Nobis. The nine-piece capsule, which will be available starting November 19, includes some of the brand’s familiar, technically minded outerwear, but is sprinkled throughout with the idiosyncratic touches that Ibaka described as the heart of how he gets dressed.
Kuzma teamed up with Puma, the brand he signed an endorsement deal with in 2019, to design the shirt, which features the message “VOTE!” on the chest. Following its debut at the Finals, the black, limited-edition “Puma x Kuzma Vote” T-shirt will be released on Oct. 13. The brand has also committed to donating $25,000 on Kuzma’s behalf to the American Civil Liberties Union to support the organization’s campaign to protect and expand the freedom to vote.
Front Office Sports: In January, the NBA and Louis Vuitton announced a multiyear partnership which will include a capsule collection designed by Virgil Abloh. As part of the deal, the Larry O’Brien Trophy will be presented in a Louis Vuitton trunk.
FISLL, Allan Houston’s youth organization, has launched a new partnership with the NBA. Via the partnership, FISLL and the NBA developed a capsule apparel collection to support FISLL 2020 initiative – Time to Follow Through. The Social Justice and Engagement Initiative has set a goal to engage with 20,000 youth and community leaders to support the youth’s voice, build cultural leadership and increase economic empowerment in the Black community. Allan Houston and FISLL are currently the only Black-owned brand that has a licensee with NBA apparel.
Portland Trail Blazers small forward and ten-time NBA All-Star Carmelo “Melo” Anthony has launched a collection of T-shirts, hoodies and sweatshirts in collaboration with seven New York and New Jersey-based independent designers.