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Charlotte continues to rank among the top five in the 30-team NBA for new season-ticket sales this summer and, during the past week, saw a spike in demand with the start of single-game ticket sales. NBA teams released their 2021-22 schedules late last week. On Aug. 21, the Hornets held a priority pre-sale for single-game tickets and set a franchise record for tickets sold and revenue. The following day, individual tickets went on sale to the public. And, while those sales did not break records, they did trend higher than in recent years. “We think that’s an indication that our fan base is excited,” Hornets President Fred Whitfield told CBJ during an interview this week.
The Charlotte Hornets today announced a new partnership with Smile Savvy Cosmetic Dentistry, under which Smile Savvy will become a Proud Dental Partner of the Charlotte Hornets and receive the rights to use Hornets logos and marks. “As we mark Black Business Month in August, we are proud to enter this partnership with Drs. Drew and Joya Lyons and their Charlotte-based, Black-owned business, Smile Savvy Cosmetic Dentistry,” said Hornets President & Vice Chairman Fred Whitfield. “We look forward to bringing them into our Hornets family and teaming with them to help share healthy smiles.”
“Not being able to showcase the Rookie of the Year in LaMelo Ball to our community was unfortunate,” Whitfield said, referring to Spectrum Center being empty for half the season and then operating at reduced capacity. Because of those circumstances, fans are eager to return to the arena and see Ball and the Hornets play, he added. Draft picks James Bouknight and Kai Jones have also stirred interest, Whitfield said.

The Charlotte Hornets and Bank of America this month partnered for the seventh annual Military Care event. This year’s unique initiative saw the full Hornets team and coaching staff, along with 90 volunteers from the two organizations working at home, partner to pack 3,000 care kits to be distributed by the USO of North Carolina to military service members who are required to self-isolate after deployment for 14 days at a quarantine facility before returning home to loved ones. “It is extremely important that we show our gratitude for our troops and the protection they provide,” said Hornets Sports & Entertainment President & Vice Chairman Fred Whitfield. “Even though we could not gather in person like we have in previous years, we are pleased that we were able to continue to partner with our friends at Bank of America to provide these care kits as a way of offering our thanks to our military service members.”