The NBA is back and you can expect more legal bets on basketball than ever before. DraftKings already saw its NBA handle and bets grow five-fold during the last NBA season. Michigan and Virginia will launch online betting in early 2021, adding to the legal pool of bettors. Where the money’s headed this season, according to DraftKings’ season preview: Los Angeles Lakers have 37% of the money and 26% of bets to win the 2021 title Brooklyn Nets make up 22% of the pot with 15% of bets Philadelphia 76ers and Golden State Warriors each account for 9% of bets Where the money’s not headed this season:
Sportsbooks are also using media influencers in an attempt to gain customer loyalty. Yesterday, NBA Hall of Famer and TNT analyst Charles Barkley made his debut as a FanDuel ambassador during NBA tip-off coverage.
Brad Townsend: Per @BetMGM, these players have received the most legal wagers for the NBA’s Kia MVP award: Who is the most popular future pick to win Kia NBA MVP this season? @Luka Doncic – 14% of all bets Nikola Jokic – 9% LeBron James – 8% Kevin Durant – 7% Joel Embiid – 7%