Ima Udoka Rumors
The Celtics know Mazzulla will have to deal with a learning curve — don’t be surprised if they add a former head coach or veteran assistant to his staff — and they know Udoka’s success in establishing a culture of accountability and selflessness helped them turn around their season last year and reach the Finals.
It took half a season, but that approach has since passed with flying colors. Udoka, sources told B/R, balances the line between establishing a level of seriousness and a loose environment while focusing on communicating clear roles and hierarchies for Celtics players and coaching staffers alike.
Udoka, the now-former Spurs assistant coach, agreed to deal last week with the Philadelphia 76ers to become the lead assistant under Brett Brown, another former assistant under Spurs coach Gregg Popovich. League sources tell The Athletic the deal is for three years and will make Udoka one of the highest paid assistants in the NBA. But the money doesn’t matter that much to Udoka. This move was about growth and gaining more experience in preparation of becoming an NBA head coach in the coming years.