Japan Rumors

As the league struggles to repair the political fallout in China from Houston Rockets General Manager Daryl Morey’s tweet, Japan has emerged as a key international focus for the NBA, with subscriptions for its live viewing platform in the country up 30%, according to Deputy Commissioner and Chief Operating Officer Mark Tatum.
NBA executives quickly took notice 24 hours after the draft, when nearly 100 members of the Japanese media showed up for Hachimura’s introductory press conference. Monumental Sports, which owns the Wizards, responded by building out a Japanese digital content team, complete with a Japanese digital correspondent, a Japanese language Twitter account, even a video series called “Wizards Players’ Diaries,” which goes behind the scenes with Hachimura and his teammates. All of the content combined, has logged 8 million video views in just two months, with more than 50 million interactions, according to Monumental Sports.’