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LeBron James, Luka Doncic headline most popular jersey sellers

Marc Stein: The NBA’s top jersey sellers in the season’s first half: 1. LeBron James, 2. Luka Doncic, 3. Kevin Durant, 4. Stephen Curry, 5. Giannis Antetokounmpo

Storyline: Uniforms
The National Basketball Association (NBA) today announced that LeBron James and the Los Angeles Lakers have secured the top spots on the NBA’s Most Popular Jersey and Team Merchandise lists in the UK and across Europe for the second consecutive year. Results are based on sales from, the official online NBA Store in Europe operated by Fanatics (International) Limited, since the beginning of the 2020-21 NBA season. The Brooklyn Nets’ Kevin Durant is ranked No. 2 on the jersey list, followed by the Nets’ James Harden at No. 3, Golden State Warriors’ Stephen Curry at No. 4 and Nets’ Kyrie Irving at No. 5.