Nick DePaula: All 16 NBA Earned Jerseys for this season revealed. Celebrating the 16 teams that made the 2020 Playoffs. Each jersey features Silver accents — the Lakers’ incorporates Trophy gold. 🏆 pic.twitter.com/6MnUQmNDi7
The Miami Heat’s marketing and creative teams introduced the popular Vice look in the 2017-18 season and have been immersed in that campaign ever since. Until now. With the Heat unveiling the fifth and final uniform of its successful Vice campaign — the “ViceVersa” City Edition uniform — earlier this season, the organization took a different approach to create its Earned Edition uniform.
Playing off the golden accent in its standard team colors, the Heat plans to unveil its “Trophy Gold” Earned Edition uniforms on Thursday. Each of the 16 teams that made the playoffs last season has its own Nike Earned Edition uniform. In a press release to describe the new uniform, the Heat wrote: “Trophy Gold started as a stripe: a small, golden accent introduced to the Heat uniform set — and the larger team identity — prior to the 1999 season. But the new color didn’t just run down the side of the jersey — it ran through the entire organization, reminding every player, coach, and employee of the ultimate goal: a championship. Nothing less will do. In the 21 seasons since gold first graced the uniform, the team has lived up to its glimmering, glorious legacy, capturing three NBA Championships — tied for the league’s third most in that span.”
The National Basketball Association (NBA) today announced that LeBron James and the Los Angeles Lakers have secured the top spots on the NBA’s Most Popular Jersey and Team Merchandise lists in the UK and across Europe for the second consecutive year. Results are based on sales from NBAStore.eu, the official online NBA Store in Europe operated by Fanatics (International) Limited, since the beginning of the 2020-21 NBA season. The Brooklyn Nets’ Kevin Durant is ranked No. 2 on the jersey list, followed by the Nets’ James Harden at No. 3, Golden State Warriors’ Stephen Curry at No. 4 and Nets’ Kyrie Irving at No. 5.