Kate Jhaveri Rumors

The National Basketball Assn. has poached Kate Jhaveri — most recently chief marketing officer at Amazon’s Twitch who also has worked at Twitter, Facebook and Microsoft– as its new CMO. Jhaveri starts at the NBA on Aug. 15, reporting to NBA Deputy Commissioner and COO Mark Tatum. She replaces Pam El, who retired at the league’s chief marketing officer at the end of 2018.