I rang up West Friday morning, just in case he might want to weigh in, which I knew he would not. West loves to talk, to anyone, especially about basketball, but this is a topic he is avoiding like the coronavirus. “I don’t want to talk about it,” The Logo said forcefully. “I don’t care what they do.”
The logo battle will rage on, but without input or comment from the Logo. He’s busy with his job as adviser to Clippers’ owner Steve Balmer. West took that job when he left the Warriors in 2017 after six years as an adviser. West said he still watches almost every Warriors’ game. “Obviously, I root for them,” said West, whose son Jonnie is a basketball ops executive with the Warriors. “I like the people who were there when I was there. The fans are great there, it’s nice to have something that brings community pride.”
Start with this: The NBA won’t even officially acknowledge that its current logo, which has been used since 1969, is based on former Lakers star Jerry West. This despite the fact that the logo’s designer, Alan Siegel, has often said he used a picture of West as the inspiration for the design. Doesn’t matter. The NBA has never said its logo features a specific player. The reasons are myriad, mostly legal and financial. West has never tried to cash in on his likeness, and for the past few years even publicly wished the league would change the logo and use someone else.