Marketing Rumors

Luka doesn’t show a lot of his personality in media interviews – and he may get there, he’s very young – but what is he like? As someone who gets to interact with him behind the scenes, what are your impressions of him as a person? Mark Cuban: He’s a lot more street-savvy than people give him credit for. He’s a lot smarter than people give him credit for. He’s very business-oriented. He understands markets and marketing very, very well. He understands his brand and his brand’s positioning very, very well. He’s really smart when it comes to business. He obviously doesn’t have an MBA, but he’s a lot smarter at business than a lot of MBAs I know. And on the court, actually, what we saw from Luka was how hard he worked over the summer and it paid off on the court. That’s who he is. And that’s the most exciting part about Luka: not just his talent, but how hard he works to improve his talent.
The National Basketball Assn. has poached Kate Jhaveri — most recently chief marketing officer at Amazon’s Twitch who also has worked at Twitter, Facebook and Microsoft– as its new CMO. Jhaveri starts at the NBA on Aug. 15, reporting to NBA Deputy Commissioner and COO Mark Tatum. She replaces Pam El, who retired at the league’s chief marketing officer at the end of 2018.
When I ask Kerr, in retrospect, if Dennis might have been something of a trailblazer, he pauses. “Once I got to know him, I realized that a lot of it was just shocking people,” says Kerr, one of a handful of teammates who kept in touch with Rodman. “I think Madonna taught him a lot about marketing and the value of shock. It was not only good for his brand but he just liked to stir it up. Whether that made people more comfortable with transgender issues, I don’t know. I don’t think so. I would say no. I think the key moment is Caitlyn Jenner for the transgender world.” Kerr pauses. “I think Dennis was just being Dennis.”
The NBA champion Golden State Warriors are losing one of their top executives. Chief Marketing Officer Chip Bowers is joining baseball’s Miami Marlins as president of business operations, reporting to part-owner and Chief Executive Officer Derek Jeter, according to people familiar with the personnel move. The people requested anonymity because the move hasn’t been announced. It is Jeter’s second executive hire since taking the reins in September. Earlier this year he also added David Oxfeld from Jeter’s longtime agency, Excel Sports Management, where he worked on client sales and business development.