Merchandising Rumors

Nick DePaula: Orlando Magic guard @Cole Anthony is the latest NBA player to ink an endorsement deal with @Crocs, as players continue to look at creative ways to structure on/off-court shoe deals.

Leather couldn’t physically hold his new Doncic item because Top Shot “moments” are individual video highlights in the form of non-fungible tokens (more commonly called NFTs). He couldn’t license or profit from the copyright to that video clip of a Doncic layup against the Lakers on Christmas, either. But within a few days, Leather had turned the digital Doncic moment he acquired at random for $230 into a $21,500 sale on the marketplace. Welcome to the world of NBA Top Shot and digital sports trading, the latest off-court venture Doncic is primed to dominate.
Experts predict Doncic’s already lucrative Top Shot value is poised to increase — likely more than most other current stars’ — as the product becomes more mainstream. “There’s a lot of possibilities. It’s a lot to take in,” said Leather, whose Top Shot collection value ranks in the top 150 of all users. “But I definitely believe that in the top five or six players, Luka’s definitely up there with the potential for a massive career, and people in Top Shot are definitely betting on that.”
The partnership rolls out nationwide at retailers later this month and kicks off with limited-edition NBA Dynasty Oreo cookies. For a playful spin on the sandwich cookie, each pack features six unique embossments on top of the chocolate wafers that spotlight logos of some of the greatest dynasties in NBA history: the Boston Celtics, Chicago Bulls, Golden State Warriors, Los Angeles Lakers, Miami Heat and San Antonio Spurs.