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Merchandising Rumors

After a stellar first season, the NBA named Charlotte Hornets star point guard LaMelo Ball the 2021 Rookie of the Year. Now, FOCO is revealing a limited edition bobblehead to celebrate his accomplishment. The “LaMelo Ball Charlotte Hornets Rookie of the Year Bobblehead” features LaMelo flexing in his Hornets uniform and holding his Rookie of the Year trophy.

Lines for Bucks gear at the team’s pro shop and other outfitters have stretched around the block as fans want to buy T-shirts, hats and other gear to commemorate the moment. That could be almost $1 billion in jersey sales, according to estimates from Sidelines. The sports betting and data website uses Google Trends and other search data to estimate the increase in sales and uses NBA data of past sales.