NBA 2K Rumors
In an attempt to reach young Black voters where they already consume media, More Than A Vote — the voting rights group led by LeBron James and other Black athletes — will debut a new series on “NBA 2KTV” today, Axios has learned. Why it matters: Instead of producing PSA-style videos and relying on traditional news networks, More Than A Vote will reach potential voters when they login to play “NBA 2K21,” the latest edition of the top-selling video game franchise.
In an attempt to reach young Black voters where they already consume media, More Than A Vote — the voting rights group led by LeBron James and other Black athletes — will debut a new series on “NBA 2KTV” today, Axios has learned.
Episode 1 features ESPN analyst and More Than A Vote member Maria Taylor, who chronicles her own experiences witnessing voter suppression. Episode 2 features Atlanta Hawks star and More Than A Vote member Trae Young. “I’d just turned 18 during the last presidential election, and I didn’t fully grasp how important it was to exercise my right to vote,” says Young. “This time I understand what’s at stake.”
Motor City Rivals will tip off with an NBA 2K21 Tournament on Wednesday. Fans will be able to earn various prizes, including separate $500 cash rewards to the Xbox tournament winner and PlayStation tournament winner. Fans could also play against Bruce Brown or a mystery NBA player.
We’re only a month away from the launch of the new Xbox Series S and X and the PlayStation 5, and on Tuesday, 2K dropped the first footage of next-gen NBA 2K21 gameplay. Sports games don’t have a great record in the first year of generational switches, but it appears that 2K have taken player models to another level on next-gen hardware. Warriors stars Steph Curry and Klay Thompson look tremendous, and we even get a peek at next-gen Mark Cuban as Luka Doncic walks onto the court for a Mavericks game. The next-gen edition of 2K21 will release on launch day for the new Xboxes (November 10th) and the PS5 (November 12th).