New Balance Rumors
With Christmas right around the corner, New Balance gives Kawhi Leonard’s signature basketball shoe a seasonal makeover. According to the brand, this icy blue iteration of the New Balance Kawhi is inspired by Leonard’s favorite mythical beast, the Snow Wasset. The winter creature is infamously known for taking down its prey by ambushing them through snow and ice. The look of the shoe is executed with a predominantly blue color scheme but is offset by the white ankle collar along with a logo of a claw gripping a basketball on the tongue.
Kawhi Leonard is extending an olive branch to Snoop Dogg in the form of some free swag. The LA Clippers star Leonard sent the famous rapper several pairs of New Balance shoes this week. Snoop is a big supporter of the Los Angeles Lakers and clowned Clipper fans Marcellus Wiley and “Clipper Darrell” over the gift from Leonard. Here is the video (but beware of the foul language):
The Los Angeles Lakers center Dwight Howard has just got a gift from his rival. The Los Angeles Clippers superstar Kawhi Leonard sent Howard some New Balance gear. Howard shared it via Instagram story, thanking Kawhi for the gear. The Lakers and Clippers are expected by many to meet in the Western Conference Finals. The two Los Angeles sides are currently occupying first and second places in the West.
In today’s analysis, Powell said Nike footwear sales were down about 75% for the last week of March, and there were similar declines for Adidas, Vans and New Balance. Sales for companies including Jordan Brand, Under Armour, Converse and Skechers took hits of more than 80%. The label that fared best, although still experiencing a drop in sales, was Brooks, with a decline of roughly 55%. According to Powell, the market’s largest category, sport lifestyle footwear, dropped approximately 75%. He noted a similar decline was experienced with skate footwear.
Every company has a different approach. These days, players have a ton of options when they hit sneaker free agency. Nike, adidas and Jordan Brand are still on top, but many competitors are now in the space including Under Armour, PUMA, New Balance, AND1, Converse, Li-Ning, Anta, Peak and Q4 among others. Agents are welcoming these brands with open arms, as it only helps them do their job.
The NBA and New Balance Athletics have announced a new multiyear agreement that will make the global athletic brand an official marketing partner of the NBA. “New Balance officially re-entered basketball when NBA Finals MVP Kawhi Leonard walked on court for the NBA All-Star Game in 2019,” said Chris Davis, Vice President of Global Marketing at New Balance. “Now, one year later, we are excited to further solidify our position in the global basketball community by collaborating with the NBA as an official long term, strategic partner in order to continue to enhance our position as a leading athletic brand. This relationship ingrains New Balance into the NBA’s global presence, a fandom and culture that transcends sport and is significantly larger than the game of basketball.”
New Balance will continue to expand in the sport of basketball by announcing a new multi-year partnership with the NBA. As part of the new agreement, the sportswear brand will be able to create authentic broadcast, digital and retail content featuring New Balance-sponsored athletes wearing their respective NBA uniforms and team logos. The partnership will officially start with New Balance’s upcoming “We Got Now” campaign that features the reigning NBA All-Star MVP, Kawhi Leonard inspired by his journey of becoming the best in the game. The campaign will air during the Denver Nuggets v.s. Los Angeles Clippers game on Feb. 28 at 10:30 p.m. ET on ESPN.