Sole Collector: The “Oreo” colorway comes to the LeBron 16: trib.al/e0MpOuE pic.twitter.com/rqPt0b25bE
B/R Kicks: The @NBA and @nikesb have a Blazer Low collaboration coming soon pic.twitter.com/wpw5NXWd8U
Jason Petrie, the lead designer on the LeBron line, is holding the knit material in his hand, breaking it all down. “Our knit innovation team has this new technology, called a Shima machine,” Petrie says. “It’s a brand new machine that allowed you to make a knit in a new way. It allows you to combine the structure of a woven, a really strong, in-all-directions type of construction, and then you knit through it and around it.
Petrie flips the shoe around and points to the heel. “That inspiration really came from Game 6 in Boston, when LeBron was in Miami. The stare. That moment, you could tell, he wasn’t gonna lose that game.”
The 16 has also been forged with fashion in-mind. Petrie says he loved the 15 but he didn’t like how it translated to off-court style. “This is actually structurally the same as the 15,” he says. “We just cut off that soft collar. Wearing a bootie’s cool but you can’t wear it with jeans. We want everybody to get in LeBron’s, including ladies and kids.”