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Philippines Rumors

The NBA has seen a spike in viewership in Brazil, Australia and the Philippines, demonstrating that the league’s efforts to grow the game outside of North America is bearing fruit. In Brazil, National Basketball Association games this season are drawing a 16% larger average audience compared to last season, rising to fourth among countries outside the United States in largest total audience, the league said.
Storyline: TV Ratings
Australia has seen a 35% larger average audience compared to last season, including a 27% jump in viewership for the NBA’s Christmas day suite of games. The league’s opening night roster featured eight Australian players including veteran guard Patty Mills and rising star Josh Giddey, who are driving interest in their home country. The NBA has also enjoyed growth in viewership and on social media in the Philippines. The NBA’s Facebook page has more than 8.5 million followers from the Philippines, the No. 1 country outside the United States.
With resident import Allen Durham unavailable, Meralco won’t settle for anything less. The Bolts will be bringing in NBA veteran Shabazz Muhammad to help the team’s cause in the PBA Reinforced Conference that is being planned for a late-November rollout. Muhammad, 28, holds impressive credentials from a five-year stint with the Minnesota Timberwolves and briefly, with the Milwaukee Bucks.