Rich Kleiman Rumors
Chris Haynes: “Kevin Durant was my first guest on my podcast and I asked him about his [free agency] situation. He said on his next deal this summer, he wants to make the most money that he possibly can. If that’s the case, Golden State can offer him the most money. But I still don’t think it’s going to be all about money, even though that’s what he told me. You look at New York. Obviously his business partner, Rich Kleiman, is a huge Knicks fan and based in New York. I know a lot of noise was made about KD’s company moving to a new location in New York, but I talked to KD about that and he said his company has always been based in New York; they’re just moving to a new location there. It’s always been [in NY] and he wanted to make that clear. But the connections are all there. It’s all there. I really do think the New York Knicks are players [for Durant]… I’ll tell you, New York is going to be a player.”
In this sense, Durant knows exactly who he is. He’s not a hustler or a hype man. He’s a hooper who needs people like Kleiman and Thirty Five Ventures marketing whiz Sarah Flynn to build his business and brand for him. The company has 10 employees at the moment, but it is moving into a new office building in New York City as it continues what Durant insists is a careful expansion. “I just feel like you can do it more of a strategic way,” he says. “If you put yourself out there too much and then underdeliver … that’s not good.”
Earlier in his career, Durant says, he mostly just wanted to do what he saw other superstars do. “‘Gatorade, I need that. McDonald’s,’ ” he says. “I need a trading card, Upper Deck, because I’ve seen other great players do that.” “You also thought your off-days had to be completely filled,” Kleiman says from across the table. Over the six years they’ve been working together, Kleiman’s job has been to help Durant be purposeful and intentional about his projects and to take advantage of the creative freedom Durant’s considerable platform has afforded him.
Nonetheless, the plan all along has been Durant and Irving, and the Knicks have officially opened up a path to sign them. Durant has wavered between staying or leaving all season, according to league sources. His manager, Rich Kleiman, is a native New Yorker and has even joked about someday running the Knicks. Also, Durant maintains a relationship with Perry from the lone year they spent together in Seattle, and Royal Ivey—whom Durant once called his “favorite teammate ever” and “best friend in the league”—is a Knicks assistant coach. Durant’s future could largely depend on Golden State’s results this season, but New York is at least an option. Now, the Knicks can pitch Durant on coming to New York and teaming up with a proven star—not a theoretical one, like Porzingis.
Add in the growing concern from rival teams that the Knicks will offer Kleiman a job as part of their plan, and the fact that Durant and Perry are known to still have a good relationship, and you start to understand why New York had everyone’s attention even before this monumental move. But if this truly is in the works, if Durant is planning to bounce from the Bay and take on that yeoman’s challenge of bringing glory back to the Garden, it’s just the sort of thing that will keep the Boston Celtics brass up at night from now until this summer.
Approximately 35 minutes before tipoff, Durant’s agent, Rich Kleiman, made a point to wait for Green near the tunnel where he would leave the floor after his pregame warmup. There was a hearty hug and a smile-filled conversation between the two — as good a sign as any that the blood might not be that bad after all.
Kleiman is better known as Kevin Durant’s agent and business partner. He’s the ambitious power broker who once claimed that he will one day run the Knicks. And that wasn’t something he wrote in an essay for his 10th grade English class. He tweeted it last February. (When you’re the agent and business partner for the NBA’s most coveted free agent you’re allowed to have such lofty goals.) “It’s true, I want to run an NBA team one day,” Kleiman said. “But I’m not after Steve Mills’ job.”