Social Media Rumors

The Miami Heat finalized the first agreement of this kind in franchise history, a multi-year partnership with American Airlines that will be formally announced by both parties on October 19. The partnership will include global advertising and marketing rights worldwide, activation at international retail locations and rights to post team content on the sponsor’s own digital and social media sites.
“Today, our business in Japan is in great shape,” said Scott Levy, the NBA’s Asia managing director, “and I believe the game of basketball and the NBA are well-positioned for growth in Japan.” Levy said Japan is one of the top nations for NBA League Pass subscribers, and more than 1.3 million fans from Japan follow the NBA on social media. This season, fans will be able to access every NBA game, including as many as 15 per week with local commentary. The league believes the sport is poised for a big boost with the rise of Japan’s professional B.League, next year’s Summer Olympics in Tokyo and, of course, all the interest tied to Hachimura’s rookie season.