Social Media Rumors
A simple Google search results in article after article praising its commitment to progressivism. Even the NBA’s relaxed attitude toward social media and the sharing of gifs and highlights is framed as a form of progressive marketing. The word in that sentence to concentrate on is the last one: marketing. As Richard Lapchick, the director of the Institute for Diversity and Ethics in Sport at the University of Central Florida told The Atlantic, the NBA has consistently received higher grades than all the other male major pro sports leagues when it comes to race- and gender-based diversity. They do so partly because such practices are viewed as a “moral imperative,” he said. But also, “[the NBA] was the first league to understand that diversity and inclusion are also business imperatives.”
Lapchick is right. The NBA’s target audience is both younger and concentrated in urban centers, groups that tend to skew left. Commissioner Adam Silver and a passel of NBA officials clearly took a gander at the demographics and churned through piles of market research before coming to the painfully obvious conclusion that a gauzy, snackable form of leftism, one that would broadly appeal to its customer base, was very much in the NBA’s best financial interests.
Tonight, as the Warriors tip off their season and raise another banner, they will also be showing PSA’s in the arena, and on all the team’s digital and social media channels, urging more people registered and to the polls, all through a partnership with Rock The Vote (in California the registration deadline is Oct. 22).
According to a Twitter study earlier this year, the NBA was the most discussed sports league in 2018, LeBron James was the most talked about athlete and the Cleveland Cavaliers held the distinction of being the most Tweeted-about team. Expect only one of those things to change when the next set of figures rolls in.
The Philadelphia 76ers condemned the racist social media comments directed at Jimmy Butler made by the father of forward Mike Muscala, and Muscala apologized for his dad’s comments in a statement released by the team Saturday.
Posting under the Twitter handle @MuskieBobber, which Bob Muscala says on his web page is his account, the elder Muscala tweeted, “Butler behavior not a ‘dust up’. This is egomaniacal, African American mental illness. A person with direct knowledge of the situation also confirmed to USA TODAY Sports that Bob Muscala posted under that Twitter name. The person requested anonymity because they were not authorized to speak publicly about the situation.