Space Jam Rumors


The endorsement climate has dried up for many athletes, with companies watching their spending following the uncertainty of the past year. But global stars like Osaka and LeBron James continue to be in high demand. Osaka landed a bevy of new partners, while James signed a long-term deal with PepsiCo this year to help the company launch its new Mtn Dew Rise Energy drink. The pact, plus his upcoming starring and producing role in the Space Jam: A New Legacy movie, pushed the King’s earnings to a career-high $101.8 million, fifth-best in sports. “Brands and marketers are being more discretionary in where they’re spending their money and don’t necessarily want to run the risk on mid-level athletes,” said Bob Dorfman, a sports marketing expert at Baker Street Advertising. “The big names cost more, but they’re sure things.”
Storyline: LeBron James Business
The original Space Jam was made for $88 million and released on Nov. 15, 1996. It generated $230 million worldwide in its theatrical run (which is $364 million in today’s dollars). The sequel’s budget is $162 million. Even if the new film is a dud, and there are SpringHill shows that flop, James will be fine, Squire said. “The risk is the same as for any entertainer who is in the establishment phase of entertainment, and he’s beyond the establishment phase because he has a lot of deals going on,” he said. “He’s diverse enough that his companies and holdings can withstand a cancellation here and there.”

Storyline: Space Jam Movie