Space Jam Rumors
Nick DePaula: FIRST LOOK: The Nike LeBron 19, which @LeBron James will debut next month in Space Jam: A New Legacy pic.twitter.com/eDalPOvrwq
LeBron James was visibly gassed by the end of the Los Angeles Lakers’ Game 6 loss to the Phoenix Suns in the first round of the Western Conference playoffs on Thursday. After the game, James said that he would not compete in the rescheduled Tokyo Olympics, admitting that a regular offseason was necessary. Instead, he referenced “Space Jam 2,” which will be released this summer.
“I think I’m going to play for the Tune Squad this summer instead of the Olympics,” James said, via Bleacher Report’s Sean Highkin. “We’re gonna gear up to beat the MonStars, or the Goon Squad, I guess they’re called now.”
The endorsement climate has dried up for many athletes, with companies watching their spending following the uncertainty of the past year. But global stars like Osaka and LeBron James continue to be in high demand. Osaka landed a bevy of new partners, while James signed a long-term deal with PepsiCo this year to help the company launch its new Mtn Dew Rise Energy drink. The pact, plus his upcoming starring and producing role in the Space Jam: A New Legacy movie, pushed the King’s earnings to a career-high $101.8 million, fifth-best in sports. “Brands and marketers are being more discretionary in where they’re spending their money and don’t necessarily want to run the risk on mid-level athletes,” said Bob Dorfman, a sports marketing expert at Baker Street Advertising. “The big names cost more, but they’re sure things.”
The original Space Jam was made for $88 million and released on Nov. 15, 1996. It generated $230 million worldwide in its theatrical run (which is $364 million in today’s dollars). The sequel’s budget is $162 million. Even if the new film is a dud, and there are SpringHill shows that flop, James will be fine, Squire said. “The risk is the same as for any entertainer who is in the establishment phase of entertainment, and he’s beyond the establishment phase because he has a lot of deals going on,” he said. “He’s diverse enough that his companies and holdings can withstand a cancellation here and there.”
Space Jam: A New Legacy: Introducing the Goon Squad! Arachnneka, The Brow, Wet-Fire, White Mamba, and Chronos are stepping up to the Tune Squad in Space Jam: A New Legacy – in theaters and streaming on HBO Max* July 16. #SpaceJamMovie