The National Basketball Association has invested in Nex Team Inc., a mobile artificial intelligence company that has developed HomeCourt, an iPhone-based training application aimed toward youth basketball players. Nex Team had already attracted a wide range investors, including Dallas Mavericks owner Mark Cuban, Brooklyn Nets co-owner Joe Tsai, Mason and Miles Plumlee, Al Horford, Sue Bird, Steve Nash and Bradley Beal.
Launched in July 2018, HomeCourt combines proven training concepts with advanced artificial intelligence to provide real-time analytics that help players of any skill level advance their game. HomeCourt calculates shot accuracy, progress over time, and key performance metrics such as speed, vertical jump, release time and ball handling.
“We recognize that we’re competing against every other possible form of entertainment and nice weather or anything else we could be doing and watching our games,” NBA Commissioner Adam Silver told CNBC. “What can we do to make those games more of a lean-in experience? Providing statistics during the games, providing more information about the players, providing new camera angles, new ways to predict to produce them, augmented reality. And we’re experimenting in virtual reality.”
Silver says there’s technology coming that will enable the league to tap into newly legalized sports betting in eight states. “We’re working from a digital standpoint to develop a better app to make those kinds of opportunities available,” Silver said. “You’ve got to keep people entertained and engaged.”
The National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) are now co-branding a new category in a meditation and mindfulness smartphone or computer app produced by a company called Headspace. This new category is called “Performance Mindset” and includes content organized around four pillars of things needed to perform well: Focus, Confidence, Resilience, and Managing Pressure.