Washington Wizards owner Ted Leonsis told Sportico’s Eben Novy-Williams and Peter Schwartz during Tuesday’s event that down the line, NBA teams should be worth significantly more money than they are today. “When you look at how big the [potential] marketplace is, [the NBA is] still a small business,” Leonsis said. “When you think about [there being] 8 billion people around the world, 6 billion now connected with high-speed connections [there are many potential fans out there]. Our cable ratings—even though we’re pretty much the top rated show up and down the line nightly—are still small” from a penetration standpoint. The league, he said, still has “a lot of upside.”
