TV Ratings Rumors
In the latest TV ratings, ABC’s coverage of the NBA Finals Game 5 averaged 9.1 million total viewers and a 2.8 demo rating, up sharply from Friday’s numbers and of course dominating Monday in both measures. Leading into the game itself, the Jimmy Kimmel special did 6.6 mil/1.4, followed by NBA Countdown’s 5.6 mil/1.2.
By the numbers: The hearing last week nearly doubled the TV audience of the first three games of the ongoing NBA Finals, which averaged nearly 12 million viewers on ABC, per Nielsen. Major Trump-era hearings also drew high engagement compared to other national TV events. The final games of the 2021 World Series and the NBA finals drew 11.7 million and 9.91 million viewers, respectively, while the Brett Kavanaugh and James Comey hearings drew around 20 million viewers each.
The NBA has plenty to celebrate in its 75th season. According to the league, viewership across ABC, ESPN, and TNT increased by 19% from the 2020-21 season. The 1.6 million viewers are the league’s highest average since 2018-19.
The NBA boasts other significant numbers in other media resources. NBA League Pass subscribers increased by 30% from last season. Social media platforms garnered 13 billion video plays — a 7% increase from 2020-21. Rating should jump during the play-in tournament (Apr. 12-15). Last year, the Lakers-Warriors play-in generated the most viewers (5.6M) for an ESPN NBA telecast since the 2019 Western Conference Finals.
28 Oct 20