Under Armour Rumors
Curry Brand is also providing equipment and partnering with Positive Coaching Alliance to train coaches and administrators in Oakland Parks, Recreation & Youth Development. “This is a symbolic day, in terms of being able to have a court refurbishment right here in the community, for two reasons,” Curry said Nov. 23 during the court dedication. “One, this is where I grew up as a basketball player in the NBA, been playing 10 years in Oakland, and all the success we had on the court as a team and what Oakland means to me and my family and our organization. But now being able to celebrate the launch of my brand with Under Armour and understanding that it’s all about purpose and impact and what we can do to support and celebrate the community that has done so much for me, to be able to have a court refurbishment here and give the next generation a safe space to play, a community to gather and celebrate that, is special. “So this is hopefully the first of many. But to do it right here in Oakland, it means a lot to have a full circle moment.”
Shams Charania: Golden State Warriors two-time MVP Stephen Curry and Under Armour have launched his own division: Curry Brand. New shoes release on Dec. 11.
NBA Central: Stephen Curry will soon have his own brand at Under Armour, per letsgowarriors.com “Stephen Curry will soon have his own brand under the umbrella of Under Armour, just like how Michael Jordan has his Jordan Brand at Nike.” pic.twitter.com/B5thOfCw5y
Sabrina Ionescu always has considered Steph Curry to be her “big brother.” So, is there about to be a rift in the family? In the days leading up to the 2020 WNBA Draft, Ionescu finds herself in a new reality. Expected to be the No. 1 overall pick by the New York Liberty, she potentially could sign a lucrative sneaker deal, with Under Armour, Nike and Puma all in the mix. As she mulls a decision, the influence of Curry, her NBA superstar mentor and the face of Under Armour, is obvious. “I think he texts me almost every day,” Ionescu revealed this week on NBC Sports Bay Area’s Runnin’ Plays Podcast. “He’s working hard.”
But as she decides on a deal, Ionescu says she hopes a signature sneaker is in the works. “I think before this all happened, I never thought about it because I didn’t think it was even a possibility because women don’t usually have signature shoes,” Ionescu said. “And then I think listening to a lot of these companies and the goals and visions that they had to have a signature shoe down the line, I was like, ‘Oh, actually that would be pretty cool.’
In today’s analysis, Powell said Nike footwear sales were down about 75% for the last week of March, and there were similar declines for Adidas, Vans and New Balance. Sales for companies including Jordan Brand, Under Armour, Converse and Skechers took hits of more than 80%. The label that fared best, although still experiencing a drop in sales, was Brooks, with a decline of roughly 55%. According to Powell, the market’s largest category, sport lifestyle footwear, dropped approximately 75%. He noted a similar decline was experienced with skate footwear.