Nick DePaula: All 16 NBA Earned Jerseys for this season revealed. Celebrating the 16 teams that made the 2020 Playoffs. Each jersey features Silver accents — the Lakers’ incorporates Trophy gold. 🏆 pic.twitter.com/6MnUQmNDi7
The Miami Heat’s marketing and creative teams introduced the popular Vice look in the 2017-18 season and have been immersed in that campaign ever since. Until now. With the Heat unveiling the fifth and final uniform of its successful Vice campaign — the “ViceVersa” City Edition uniform — earlier this season, the organization took a different approach to create its Earned Edition uniform.
Playing off the golden accent in its standard team colors, the Heat plans to unveil its “Trophy Gold” Earned Edition uniforms on Thursday. Each of the 16 teams that made the playoffs last season has its own Nike Earned Edition uniform. In a press release to describe the new uniform, the Heat wrote: “Trophy Gold started as a stripe: a small, golden accent introduced to the Heat uniform set — and the larger team identity — prior to the 1999 season. But the new color didn’t just run down the side of the jersey — it ran through the entire organization, reminding every player, coach, and employee of the ultimate goal: a championship. Nothing less will do. In the 21 seasons since gold first graced the uniform, the team has lived up to its glimmering, glorious legacy, capturing three NBA Championships — tied for the league’s third most in that span.”
Zach Lowe: The Heat’s “Vice” uniforms were supposed to end last season. At the last minute, the team decided to design one grand “Vice” finale — revealed this morning at ESPN, complete with backstory and cutting room floor imagery: insider.espn.com/nba/insider/st…
The LA Clippers have partnered with globally renowned artist, Mister Cartoon, and LA-based graffiti and street artist Royyal Dog to celebrate the authentic spirit of LA street culture through this year’s Nike City Edition uniform and merchandise collection. The 2020-21 City Edition uniform keeps the widely popular ‘Los Angeles’ wordmark from last season as the design’s visual center on a black uniform with white accents. The design is a symbol of the Clippers’ commitment to Los Angeles and will help cultivate the next generation of talent in the city through the “Make Your Mark” campaign, which encourages LA youth to hone their art through practice and hard work and to strive for greatness. Through tireless effort, resiliency, and optimism, Mister Cartoon became a master of his craft and has inspired a generation of street artists like Royyal Dog to carve their paths and achieve their goals.
Inspired by Milwaukee’s meaning as “the gathering place by the water,” the Milwaukee Bucks have unveiled their 2020-21 City Edition uniform, which for the first time features the team’s Great Lakes Blue color. Including Great Lakes Blue, which was incorporated into the Bucks’ color palette in 2015, the uniform features three unique shades of blue that represent the three rivers that run through Milwaukee, as well as the depths of Lake Michigan. The uniform symbolizes both Milwaukee’s and the Bucks’ role in bringing people together, which is noted by the phrase “Gathering Place” on the bottom of the jersey.