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Spurs Sports & Entertainment today announced it is joining Tribe Gaming’s investor group. The mobile gaming giant is the leading mobile gaming esports organization in North America with over 25 million subscribers worldwide. Tribe’s powerhouse content collective garners 128 million monthly views on YouTube and their esports teams compete in five major mobile titles. “Tribe Gaming and its founder Patrick Carney are visionaries in gaming and esports,” said Joe Donnelly, Associate Vice President of Corporate Development for SS&E. “Through their innovative approach, unique culture and strategic leadership, they have transformed the mobile gaming lifestyle into a thriving business with a global fanbase. We have great respect for what they have already achieved and are excited to be a part of Tribe Gaming’s future.”
Storyline: eSports
From a content perspective, it’s SpringHill’s biggest project yet. The film is a platform for several brand partnerships too. Here are the biggest ones: Microsoft Xbox: Microsoft released three exclusive Space Jam controllers and a new video game. Nike and Converse: an apparel collection featuring new sneakers, the LeBron 19s, LeBron 18 Lows, Air Force 1s in toddler sizes, and Chuck Taylors. McDonald’s: SpringHill got Space Jam toys in Happy Meals—a place that’s been held on lock by Disney and Marvel characters Fortnite: LeBron now has a Space Jam-themed skin in Fortnite Nifty: free Space Jam-inspired NFTs for up to 91,000 guests
Storyline: LeBron James Business

Luka Doncic named NBA 2K22 cover athlete