The NBA and PepsiCo have reached a multi-year extension on their marketing partnership, continuing as the official soft drink and chip of the NBA, WNBA and G-League. The agreement also ensures that PepsiCo’s MTN Dew soft drink brand will remain the title sponsor for the three-point contest during the NBA’s All-Star Weekend, which takes place this week at Atlanta’s State Farm Arena.
Sue Bird is also contemplating the end of her run. “It’s not necessarily the competitive part that I’m going to miss,” she says the next day when Rapinoe has stepped away for a workout. “It’s the purpose part.” She remembers reading that NBA star Dwyane Wade planned to enter into therapy when he retired and says she’ll consider doing the same. “They say athletes die two deaths: when they retire and then when they actually die. That’s a huge void.”
For the past five years or so, she’s begun preparing, purposely digging into the business side of basketball—she’s gotten more involved with the players’ union, done color commentary for ESPN, and even worked in the front office of the Denver Nuggets. (She’s now interested in team investment and ownership, particularly with the women-owned Storm and the possible resurrection of the NBA’s SuperSonics.)
The Atlanta Dream are on the verge on being sold. Co-owned by former U.S. Sen. Kelly Loeffler, the team has been embroiled in conflict over her remarks about the Black Lives Matter movement. Dream players were open in their support of the Rev. Raphael Warnock, who defeated Loeffler in a runoff election for her Senate seat earlier this month.