So far this season, the WNBA has seen a 36 percent increase in viewership in adults age 18 to 49, a 29 percent jump in men in that age group and a 50 percent increase in women. Through June, WNBA games on ESPN2 are averaging 250,000 viewers, a 39 percent improvement from last year and the best start for the league since 2013. The June 28 game between the Sparks and the Seattle Storm drew 378,000 viewers. It was the most watched regular season WNBA game on ESPN2 since 2011.
The Vertical: Congrats to Diana Taurasi on being the fastest WNBA player to 1,000 3’s! pic.twitter.com/D9wotoPMl6
Does Cheryl Reeve — with four WNBA titles in the last seven seasons with the Lynx and a reputation for being strong with both strategy and chemistry — ever think about coaching in the NBA? Reeve made it clear that she loves her current job and her team. But yes, she does think about it. And she should. “I would be lying to say no because the opportunity seems a little closer than it was five years ago,” Reeve, 51, said.
Cheryl Reeve: “I love the NBA, and I watch a ton of it. I feel close to it. I do get pretty locked in on what I’m doing. But every once in while when the topic comes up or I get asked about it, if the opportunity presented itself I would absolutely consider that.”
She said Hammon’s role in the NBA is part of the reason it feels more possible than it did in the past. Dialogue creates discussion. Opportunities lead to change. “In every other industry there are women leading men. If the military can do it … ” Reeve said. “But it’s the sports world, it’s a culture. And that needs to change. The sexist mindset is one that’s antiquated.”