According to Nielsen, the Mavericks enjoyed the highest regional TV ratings surge in the NBA this season. Dallas’ 86 percent increases in viewership and ratings from last season to this season on Fox Sports Southwest surpassed No. 2 Denver’s 77 percent increases. The average rating of Mavericks games on FSSW increased from 0.7 to 1.3. The numbers no doubt are a reflection of local excitement generated by the addition and play of rookie Luka Doncic, as well as late-season interest in the final games of Dirk Nowitzki’s illustrious 21-season career.
NBA League Pass international subscriptions were up 21-percent this season, with Denver (41-percent) and Dallas (34-percent) leading the way in year-over-year unique viewer growth. Denver’s Nikola Jokic of Serbia and Slovenia native Doncic were of course the main reasons their home countries led the way in unique viewer growth: Serbia at 395-percent; Slovenia at 186-percent.