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Logos from last season’s line up include Brooklyn Nets, Chicago Bulls, Golden State Warriors, Houston Rockets, Los Angeles Lakers, Miami Heat, New York Knicks and Toronto Raptors, with the Bostron Celtics and Dallas Mavericks joining the roundup for the new division. Alongside the launch of the collection, Boss has unveiled a social media campaign consisting of NBA champion Klay Thompson and TikTok creators Cole Micek and Koby Lomax. The three are seen throughout the campaign sporting various styles from the capsule.
Ira Winderman: Out Thursday for Heat in Atlanta: Bam Adebayo Jimmy Butler Dewayne Dedmon Marcus Garrett Tyler Herro Kyle Lowry Markieff Morris Victor Oladipo Duncan Robinson P.J. Tucker Omer Yurtseven That likely will make Friday at home vs. Celtics at dress rehearsal.
Last year, Butler, 32, became famous inside the bubble the NBA created in Walt Disney World for selling $20 cups of coffee from high-end espresso machines he had shipped to him there to other players. The new line’s price point is equally ambitious. Bigface’s current offerings include a $500 coffee-NFT box (four coffee varietals and one nonfungible artwork) and a $100,000 rolling “go-lab” outfitted with high-end La Marzocco coffee machinery. Right now, Butler is trying to learn latte art, which has proven to be more challenging than he thought.