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Logos from last season’s line up include Brooklyn Nets, Chicago Bulls, Golden State Warriors, Houston Rockets, Los Angeles Lakers, Miami Heat, New York Knicks and Toronto Raptors, with the Bostron Celtics and Dallas Mavericks joining the roundup for the new division. Alongside the launch of the collection, Boss has unveiled a social media campaign consisting of NBA champion Klay Thompson and TikTok creators Cole Micek and Koby Lomax. The three are seen throughout the campaign sporting various styles from the capsule.
Chris Bosh: After I ended up in Toronto, Hank would visit at least once every month. Depending on where I was at, we’d shoot the shit or have a tough conversation about the future, the kind I couldn’t imagine having with anyone else. When I think about the life-altering decisions I made throughout my career, there’s always a moment with Hank—a dinner, a phone call—to go along with it, one that helped me get to the point of making that choice in the first place. Same thing goes for the mistakes. I could always count on Hank to give it to me straight in the aftermath of a misstep. I can hear him saying Yeah, man, you messed up in my head, clear as day: nothing on it, no spin or judgment, just a simple fact. I’ve come across plenty of people in positions like Hank’s over the course of my career, and I promise you many of them wouldn’t be able to do the same, because they put themselves before everything and everyone else. Hank never did.